Goodwill is not a retail store for the impoverished. It's a store for the empowered. Shopping at Goodwill doesn't take away from people in need; it actually helps them. Because we are 100% not-for-profit, every dollar you spend at Goodwill goes back into funding local community programs for people in need. Please, don't ever feel ashamed for shopping with us. Shopping is actually giving. So get out to your local Goodwill store and start helping people in your community -- not to mention helping yourself to great deals on clothes, shoes, books, household wares and more!